Roar Media is built for a vibrant, information hungry generation, trying to change the way the world works. Established in 2014, we’re disrupting the entire South Asian media landscape on a myriad of levels. We produce content that is engaging, shareable and most importantly, credible, which distinguishes us from any other publisher in South Asia and also draws over a million unique visitors a month.
In keeping with our goal to innovate and not imitate, we aim to help our advertisers move past the traditional advertising model which is fast becoming irrelevant. We’re pioneering an innovative advertising model which results in high visibility for advertisers, as well as a clean, uncluttered reading experience for our audiences. It’s the best of both worlds.
Our model is simple, easy to implement and effective. As an advertiser, you can choose from three specific campaign types:
An advertiser can choose to become a sponsor of an entire sub-site of Roar Media, such as Roar Life or Roar Tech. As a site sponsor, the entire domain and the content on it will be marked as SPONSORED BY [Advertiser’s name], at the top of each page. A complete sponsorship of a domain provides the advertiser with a number of advantages. First, it creates increased exposure for the advertiser since the SPONSORED BY tag is placed prominently on the header of the site for all readers to see. Secondly, it passively increases brand visibility as each fresh piece of organic content generates views for the brand.
As a site sponsor, the advertiser also gains a positive association from the viewership who come to the side for good content. The positive association created by good content is transferred to the brand who ‘sponsors’ that content.
A site sponsorship includes a set number of sponsored stories, videos, and ‘brought to you by’ tags on organic content.
For Content Series Sponsorships, advertisers work in collaboration with the Roar Media Team to develop a series of content pieces formed around a central theme. The series will be published over a staggered time period, following a storyline.
The content of the series is organic and deeply engaging for readers. It will not be specifically about the brand itself, but will position the brand as one that cares about stories and about people.
The sponsorship is similar to site sponsorship where the brand is associated with good content, but limited to a series of pieces instead of the whole site. The content series could be videos or written pieces or a combination of them. For example, the monthly startup bundle on Roar Tech, featuring new and upcoming startups every month, can be sponsored as a content series by an advertiser.
Custom campaigns are created for advertisers who want to break the mold in terms of reaching out to their audience, and who want to reshape the frontiers of modern advertising. Our marketing and editorial teams will collaborate with you to develop and execute a campaign for a very specific set of requirements. The campaign will leverage the unique strength of all our platforms and boost your brand’s visibility across a wide cross section of audiences.
Custom campaigns are purpose built for the digital era, taking advantage of the hunger for fresh content to go viral.
For all the advertising options mentioned above, there is a minimum campaign spend of USD 2000. To enquire further about pricing for campaigns, contact us at [email protected] or fill the form below.
To see specific guidelines related to advertising on Roar Media, please read our Advertising Policy . To understand our values as a media platform and internal guidelines when producing content for Roar Media, please read our Editorial Policy .